PGs are awesome =D I have the PG Skygrasper and Strike (which I still havent started >_< ) &heart; I hope one day, they'll make a PG Exia (since it is the main Gundam) ^^

but you're right, I think Gundam 00 is trying to aim at a younger audience than previous Gundams (with all the fanservice, for girls especially XD), so the spending has diverted from expensive Gunpla to expensive i-voice dolls and PPPs (which are so cuuuuute and irresistable to the fangirls >__< )